“Those who fly solo have the strongest wings.”
Last week we covered the key benefits of working as a part of a real estate team. This week is about the benefits of working as a solo real estate agent or solo realtor. Working alone not only means working 100% solo but also covers those of you who are part of an agency or franchise but essentially have your own listings and clients under that umbrella.
Solo agents will need a variety of skills to be successful which include motivating yourself even when things may not be going smoothly, generating a healthy stream of leads, problem solving, and also having strong communication and negotiation skills. But for those of you who dream big, can maintain the dream and perfect these skills, then the rewards for the solo agent will cause admiration and envy amongst your peers.
Let’s go through some of the key benefits of working as a solo real estate agent:
- 100% of the commission. If it’s your client, then it’s your commission. If you are a rock star at generating leads and converting them, then as a solo agent, your earnings will sky rocket and continue to increase exponentially. If you are working solo but under the umbrella of an office, there may be office dues to pay out of those commissions.
- Personal brand. Marketing around your own brand as opposed to a franchise or office or team means that you are already have a head start at humanising your marketing. People are attracted to people not a company name or franchise! You can market your own unique value proposition and your content, whether it is video, blogging, or images on sites like Instagram, will attract prospective clients to you personally and that is a great way to kick-start your referrals.
- Accountability to YOU. Working solo means you are accountable to you. If you are creative and have your own way of doing things, it’s so much easier to do it alone with no one breathing down your neck or disagreeing with you. The buck stops with you. You don’t have to fit in or worry about what others are doing or more importantly, not doing! If you’re a go-getter, it can be frustrating having to deal with a mismatched team.
- Systems & database. You can set up your systems as you want and the database you build belongs to you. Team databases generally belong to the team leader and you will find this can also be the case with some franchises. They have everything tied up so they retain the database. These days with apps and mobile CRMs it is becoming harder and harder for them to keep control. Solo agents can build and manage their own databases using whatever technology they choose, not what they are told to use.
- You can set your own schedule and run your day how you want. Meetings when you decide, call-backs at the time that works for you, even exercise or hairdresser appointments when you can fit them in and you decide.
Just because you are running your own show as a solo real estate agent doesn’t mean you have to do everything alone. Juggling a multitude of tasks in your day may require you to employ an admin assistant or even 2, so that all your juggling balls stay in the air and don’t crash land!
The same goes for having a mentor. Find someone you look up to with more experience who won’t mind you asking for some assistance or advice as and when you need it.
If you’re a rising star, then working as a solo real estate agent is definitely for you. Hard work, patience and persistence are the key and you will find the rewards (and that doesn’t just mean commissions) will be amazing.
Standing alone doesn’t mean I am alone, it means I’m strong enough to handle things all by myself.
So these are the key benefits of working as a solo real estate agent. Check out our blog post from last week on the key benefits of working as part of a real estate team.
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